Loyalty = Emotional Connection
Why did New Coke lose out to Classic Coke?
Why do people love their iPhone?
Customers today are tired of making complicated decisions when shopping. The simpler the menu and the more consistent the product, the happier and more loyal the customer.
Different things matter to different people, but you have to find the thing that majority of the customers like most and drive that. By tapping into the customer's motivation and aspirations, brands can forge lasting emotional connections with their customers.
A business I recently visited actually has a goal of how many touch points they have with the customer. Now this may not be ideal for all businesses, but in general if a customer feels welcomed to the store, they will be more likely to visit more. In this day of all electronic communication, people long for the personal human interaction.
Some businesses utilize special events that are for their loyal customers to make them feel they belong to an exclusive club and their loyalty has it's benefits. Delivering relevant messaging and individualized offers helps the brand connect with the customer on a Personal level.
Nexus Digital Marketing provides a data driven trigger rule for reaching out to the customers on a personal level. It's easy to use Triggers, let's you choose a rule you would like to apply for a certain behavior and then choose how you would like to communicate with the customer using our in house e-Mail Marketing Platform and SMS Marketing Platform in addition to in-App notification on the Custom Built App for your business.
MAKE SURE YOUR VALUES ARE NOT SIMPLY BRANDING SLOGANS! PROVE YOUR COMMITMENT IN YOUR ACTIONS!